DUPLO Creative Building 15" x 15" Green Brick Baseplate

LEGO:

The name LEGO is an abbreviation of the two Danish words "leg godt", meaning "play well". It’s LEGO's name and it’s their ideal. In the hands of children, LEGO's products inspire the unique form of LEGO play that is fun, creative, engaging, challenging - all at the same time. This activity supports the child, giving it the special pride of accomplishment. In the process it "automatically" or playfully develops a set of future, highly-relevant capabilities: Creative and structured problem-solving, curiosity and imagination, interpersonal skills and physical motor skills - building with LEGO bricks is thus about "learning through play".

The LEGO Group was founded in 1932 by Ole Kirk Christiansen. The Company has passed from father to son and is now owned by Kjeld Kirk Kristiansen, a grandchild of the founder. It has come a long way over the past 70 years - from a small carpenter’s workshop to a modern, global enterprise that is now, in terms of sales, the world’s sixth-largest manufacturer of toys.

The LEGO brick is their most important product. This is why LEGO is proud to have been named twice – “Toy of the Century”. Their products have undergone extensive development over the years – but the foundation remains the traditional LEGO brick. The brick in its present form was launched in 1958. The interlocking principle with its tubes makes it unique, and offers unlimited building possibilities. It's just a matter of getting the imagination going – and letting a wealth of creative ideas emerge through play. More on LEGO...